1. The corporate signature
The Capespan identity system is made up of two separate design elements which combine to form the corporate signature: The logo (globe) and the logotype (Capespan). The preferred logo format is stacked. However, depending on available space and specific applications, the horizontal or vertical format may be used.

2. The logo
The logo is the primary identity component for Capespan. The Capespan logo should, wherever possible, appear together with the logotype.

It is vital to be consistent – never display the logo and logotype in configurations not shown in this manual. As the logo design is precise and intricate, it may only be reproduced from official artwork. The correct graphic application of the Capespan logo is essential to the visual impact of our corporate identity.

3. The logotype
The Capespan logotype is compiled from uniquely designed letters. Do not substitute a typeface which may appear to be similar to the Capespan logotype letters. Note: Both the logo and logotype are registered trademarks of the company.