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The Capespan corporate colours are as much a part of the corporate identity as the logo and logotype. The colours embrace the vitality of the company’s products. They are fresh, bright and strong. This is suggestive of a healthy and tasty product and has immense appetite appeal. The Capespan sub-brands also make use of these colours. Because colour is the key factor in achieving a consistent identity, ensure that the correct specified colours must be used in the interest of visual consistency. Consistent application of the colour system is essential for the establishment of a distinctive visual image for Capespan.
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