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A corporate identity, when used properly, is an enormous asset to any business undertaking. This standards manual has been designed to facilitate the task of implementing the Capespan Corporate identity. It defines our overall graphic policy. In order to create and maintain a consistent visual image, the standards laid down here should be strictly adhered to at all times. As a large organisation with clients and personnel in many geographical locations, it is to our advantage to be perceived as a unified organisation. To accomplish this, we need to develop a distinctive consistency in all forms of communication.
This standards manual will give you a clear outline of how the Capespan corporate identity works in very specific terms. It is important. It explains the project and shows you the role you can play in its success.
We therefore ask you to use this manual as a tool for applying visual standards and to help us to reflect a high standard and quality in our material.
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