1. The brand identity
The Cape brand identity is made up of two separate design elements: The graphic device (the oval) and the logotype.

2. The graphic device
The graphic device (the oval) is a strong identity component. The Cape oval must always appear together with the logotype.
  
It is vital to be consistent - never display the graphic device and logotype in configurations not shown in this manual. As the design is precise and intricate, it may only be reproduced from official artwork. The correct graphic application of the Cape brand identity is essential to the visual impact of our symbol.

3. The logotype
The Cape logotype is compiled from uniquely designed letters. Do not substitute a typeface which may appear to be similar to the Cape logotype letters. Note: Both the oval and logotype are registered trademarks of the company.

NB : It is imperative that the registered trademark symbol ® always appears together with the brand identity in the position indicated.