All the examples of the Cape brand identity illustrated here are unacceptable:

1 Do not have read-through with the brand identity
2 Do not use the logotype without the oval
3 Do not substitute the logotype with other typefaces
4 Do not use the corporate signature without the registered trademark symbol
5 Do not add extra graphic devices to the brand identity
6 Do not alter the proportions of the brand identity
7 Do not use the negative version of the logo without the oval