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A corporate identity, when used properly, is an enormous asset
to any business undertaking. This standards manual has
been designed to facilitate the task of implementing the Capespan
Corporate identity. It defines our overall graphic policy.
In order to create and maintain a consistent visual image,
the standards laid down here should be strictly adhered
to at all times. As a large organisation with clients and personnel
in many geographical locations, it is to our advantage
to be perceived as a unified organisation. To accomplish this, we
need to develop a distinctive consistency in all forms
of communication.
This standards manual will give you a clear outline of how the Capespan corporate
identity works in very specific terms. It is important. It explains the project
and shows you the role you can play in its success.
We therefore ask you to use this manual as a tool for applying visual standards
and to help us to reflect a high standard and quality in our material.
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